Analytics
Every time you re-run a scan, Sightlabs logs the results. The Analytics view turns those data points into an 8-week trend chart so you can see whether sentiment and mention volume are moving in the right direction.
8-week trend charts
The analytics view shows two chart types side by side: a sentiment line chart and a mention volume bar chart. Both cover the last 8 weeks, with each data point representing one saved scan run.
If you have run fewer than 8 scans, the chart shows only the data points you have. Trend lines require at least 3 data points to render. Run scans on a regular schedule to build a meaningful baseline.
Reading the sentiment chart
The sentiment chart has three lines, one for each sentiment category. All three are plotted as percentages of total mentions for that scan run, so they always add up to 100%.
The share of mentions expressing approval or satisfaction. A rising positive line means improving brand perception. Compare it against the volume chart to check whether the improvement is coming from more mentions or just a shift in who is talking.
The share of informational, question-style, or stance-free mentions. A high neutral baseline is normal. Spikes often signal news coverage or product announcements that drive awareness without a clear opinion.
The share of mentions expressing criticism or frustration. Watch for sudden upward moves. A 5+ percentage point jump in a single week is the primary trigger for PR risk alerts.
Volume bars
The bar chart shows total mention count per scan run. Volume is independent of sentiment: you can have high volume with positive sentiment (a product launch going well) or high volume with negative sentiment (a PR incident spreading).
Compare the two charts together. A sustained drop in volume combined with stable sentiment usually means the conversation is winding down naturally. A volume spike with negative sentiment moving up is the pattern to watch closely.
AI share of voice
AI share of voice measures the percentage of your total mentions that originate from LLM outputs (ChatGPT, Perplexity, Gemini, Copilot, Grok) versus traditional sources (social media, search). It answers the question: how much of the conversation about you is happening inside AI chatbots rather than on social media or in search results?
This metric is available on Pro and Team plans, since AI source monitoring is included in those tiers. See Sources for the full list of AI platforms covered.
Key metrics
Above the charts, Sightlabs shows three summary figures comparing your most recent scan to the previous one:
Positive sentiment delta
The percentage point change in positive mentions between the last two scan runs. A positive number means the share of positive mentions grew.
Negative sentiment delta
The percentage point change in negative mentions between the last two scan runs. A positive number here means negativity increased. Watch this one.
Total volume change
The absolute change in total mention count between the last two scan runs. Shown as a raw number, not a percentage.
Exporting data
Pro and Team plans can export scan results from the analytics view. Two formats are available:
Raw mention data with columns for date, source, sentiment label, and mention text. Suitable for spreadsheet analysis or importing into other tools.
A formatted report with the trend charts, key metrics, and AI analysis summary. Suitable for sharing with stakeholders who do not have a Sightlabs account.